Jules Bly arrived in the fashion industry around twenty years ago, following her completion of the London-based Druleigh diploma at the New Zealand College of Fashion Design. After four years working in the challenging world of high fashion, Jules found a position with one of the southern hemisphere’s premiere bridal couturiers. This experience kindled her passion for bridal gowns and inspired .her to launch her own bridal business in 1989.

Jules Bly’s creations are internationally recognised for their exquisite fabrics, faultless workmanship, attention to detail and emotional appeal. She designs for clients who like to embrace some bridal traditions, but also want to express their individuality and spirit.

Jules chooses to live at the edge of a vast surf beach, where the sky and ocean help to keep her mind in the right place for creativity. She designs first with her heart, and then with an eye to wearability and comfort. The result is a range of luxury bridal gowns that fit the soul of the wearer as perfectly as they fit the body.