Who we are

Who We Are

Jules Bly joins you on your personal journey to create memories that will last forever. A passionate and talented designer, Jules focuses only on you to design and create your exquisite Wedding Gown, that will surpass your dreams and let your spirit shine.

Truly made in heaven, you’ll luxuriate in the softness of silk, falling so comfortably against your body. Jules Bly brings an imagination to each gown inspired by a serene backdrop, of sapphire skies and emerald seas of the Pacific Ocean, with the sound of waves unfolding onto white sandy shores.

“The heroine of a wedding is the Bride, the magic of the Bride is her gown.”

– Jules Bly

Our Story

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Cut from the same cloth

The craft of sewing is threaded through Jules’ DNA. First introduced to sewing at the tender age of four by her mother, a keen sewer, Jules never looked back, spending her childhood busy creating clothes for her dolls and outfits for the family dog. This devotion to creativity is still seen in the perfect detailing of every gown Jules creates.

Fabric of her own making

Jules Bly arrived in the fashion industry following her completion of the London-based Druleigh diploma at the New Zealand College of Fashion Design. After four years working in the challenging world of high fashion, Jules found a position with one of the southern hemisphere’s premier bridal couturiers. This experience kindled her passion for bridal gowns and inspired her to launch her own bridal business in 1989.

Jules savours her time in her dedicated workroom, with a skilled team around her, crafting a gown that will make each bride look amazing and feel fantastic, to create precious memories.

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Getting back to nature

Jules Bly believes that the wearability and comfort of your Wedding Gown goes hand in hand with luxury and design. Gowns are made from exquisite silk fibre, delicately woven and natural – for centuries only the choice of Kings and Queens. The graceful softness of a silk gown will awaken your senses with its delicate fit and comfort.


“The choice of Kings and Queens for centuries, nothing replaces the delicate weave of natural silk for fluidity and movement.”

– Jules Bly


Designed and crafted with the heart

The extravagance of a Jules Bly Wedding Gown lies in the individual cut and hand crafting to perfection. The velvety touch of natural silk fibre – charmeuse, faille, organza, chiffon and georgette – creates a feeling of heaven on earth next to your skin.

Luxuriate with a tantalising fusion of traditionally woven French Guipure lace adorned with Japanese pearls, sparkling Austrian crystals or platinum flocked beads. Romantic frills, ruffles or a dramatic waterfall train breathe a sigh of romance into your very own exclusive Wedding Gown.


Dress of your dreams

“Exceptional design is about proportion and balance.”

– Jules Bly


The Gown of your dreams

As Jules Bly travels with you to create the Wedding Gown of your dreams, there are two paths to follow:

Jules Bly Collections feature designs developed by Jules from her long experience of creating gowns for sublimely radiant brides. Discover the gown that makes you feel beautiful, and Jules Bly will custom cut the design to fit you perfectly.

A Jules Bly Bespoke Gown is created exclusively for you, from your inspiration, in consultation with Jules Bly.